The blog problem revolves around the way we consume blogs. For the most part, people don't read blogs - they look though the pictures. This is no fault of the reader, or the author, but our natural instinct when viewing a blog is to rapidly scroll down. We want to get a feel for the blog and see if its worth our time.

The blog has so much potential; its free, loads quickly and (initially) requires minimal web design and publishing skills - but that doesn't mean all blogs are good. Most aren't, most never get read because they turn the reader off. Tumblr has some pretty good off-the-shelf templates, and Wordpress blogs can look really good. Blogs don't have to be generic; basic html allows for almost limitless customising and you can even have a custom domain name. So please consider your reader then make a sensible choice of blog template and layout before spending hours filling it with content.